Content Demand

Starting with only a few main keywords defining a topic, this component explores the entire topic to create a topic database, and find the unsatisfied Content Demand

Demand

The demand for a topic is the keyword cloud related to this topic, with keyword metrics

Content

The content for this topic is the overall visible content, pertinent for the keyword cloud

Content Demand Data

Combining the demand and the content, with their metrics - as given by metric vendors, theoretically enables the user to find the unsatisfied content demand. In facts, this fails to happen because the metric venors have only rough estimated data, with a precision  that dramatically decrease in the long tail.
As a contrary, we build a clusterized content database, and publish it online (as a long tail aggregator) to get trafic statistics on the real unsatisfied Content Demand, and much more... 

Demand fetching
Starting with a few keywords to define the topic, the database connects to keyword services to expand the keyword cloud:
  • 3000+ keywords
  • vast majority of the long tail keywords for the topic
Content   
The database bots fetch content related to the keyword cloud
  • 10k+ sources selected for the topic
  • 50k+ content items selected for the topic
  • Long tail of sources for the topic (many sources with 1-2 selected items)
Automated Curation  
Retrieval of all existing external metrics for the content items:
  • SEO Metrics (source reputation)
  • SERP rankings
  • Source traffic metrics
Analysis of the content:
  • Language quality rating
  • Named entities extraction
  • Content filtering and indexing
  • Pertinence againt the demand
Structure   
  • Clusterization of the database
  • Ranking of the sources for the topic
Output  
  • Database with UI (Website)
  • Content API
  • Content Demand Data API
Applications  
  • Real Content Demand : the database is published online (short excerpts of content) to get trafic statistics
  • Topic Database to select sources, articles and republish as curated feeds on social networks
  • Content Database for Authoring Framework (Content and Demand API)